One of the first things we always hear from new customers is that the number of donors who are applying has gone up.  Why is that?  Here is our opinion ...

• The donors are in their 20's ... they don't relate to filling out PDF forms or Word documents ... they relate to the Internet.
   
• Your organization is presenting a polished process whereby they feel confident their information will be system driven, therefore acted upon.
   
• Recruits are completing information on their time, with their privacy control, on a secure format, of which they are comfortable.